Weissnear (WEISSNXEAR) – Brand Introduction | UK
Brand Name (EN):
WEISSNXEAR
Brand Name（CN）：威斯黎迩
Headquarters：NXEAR GROUP LTD(UK)
Apartment 1111 55 Upper Ground, London, England, SE1 9EY
Brand Positioning
Target audience: Young people aged 15 to 35 who love personal expression and pursue a trendy lifestyle.
Market positioning: mid to high-end trendy brand, combining design sense with everyday wearability.
Brand value: youthful, diversified, attitudinal, contextual.
Style DNA
Weissnxear has an independent design language, centered around the following styles:
- 🖤 Minimalism at its finest (Minimal Street): Clean and crisp lines, cool color schemes, showcasing an urban sense of sophistication.
- 🎧 Urban Hip-hop: Oversize cuts, graffiti patterns, street symbols, resonating with youth culture.
- 🌀 Neo-Future: Fusing a sense of technology and futuristic design, breaking gender and cultural boundaries.
- 🧩 Diverse Fusion: A clever combination of Chinese and Western elements, ethnic totems, and deconstructed design, reflecting the intertwining of global cultures.
Product Lines
- Upper garment series: T-shirts / shirts / hoodies / jackets / suits
- Bottoms collection: Cargo pants / Jeans / Casual pants / Shorts
- Footwear Series: Street Sneakers / Platform Dad Shoes / Canvas Shoes
- Accessory series: hats / backpacks / waist bags / trendy jewelry / bracelets
- Limited edition series: designer collaborations, city themes, cross-border art collaborations, etc.
Philosophy
“Don’t follow trends. Create one.”
Weissnxear does not blindly follow trends, we create trends.
We believe that style should not be defined by standards, and everyone should have the right to express themselves. Wearing Weissnxear is your way of saying to the world: ‘I am who I define myself to be.’
Development Plan
Headquartered in London, UK, the global creative center and design center focus on the cutting edge of European trends.
The Chinese subsidiary is located in Guizhou, serving as a strategic hub for the Asian market, integrating supply chain, brand promotion, and localized operations.
Online channels: Independent official website, WeChat Mini Program, Tmall / Douyin flagship store (under preparation)
Offline strategy: Plan to open the first ‘Diverse Trend Collection Store’ by the end of 2025, integrating pop-up spaces, exhibition interactions, and VIP experiences.
Manifesto
We are not born to please, we exist to express.
Weissnxear is your way of communicating with the world, a reflection of your free spirit.
No matter who you are or where you come from, Weissnxear has prepared a way for you – to be yourself.
Executive Team
The management team of Weissnxear is composed of a group of professionals with a global perspective and trend insights, covering multiple fields such as brand strategy, design creativity, market operations, and supply chain management. They not only promote brand growth but also lead the transformation of fashion culture among young people.
Francesca Piovani
Founder and CEO
London, England
6.2.1976
Reye Moore
Chief Financial Officer
London, England
10.6.1993
Helga Steiner
Designer
Hamburg, Germany
8.6.1983
Ivan Lawrence
Legal Director
California, USA
7.3.1970
Frequently Asked Questions
How to become a distributor for the Weissnxear brand?
Please leave us a message and specify your request in the letter. You can click here to submit your request.
Can I be a distributor in mainland China?
Yes, in any area of mainland China, you can become our distributor. For details, please contact the responsible unit for the Greater China region: WeissnXear (Guizhou) Commercial Co., Ltd. Email: info@weissnxear.com.cn; Phone: +86 (0857) 870-8768.
Who can I consult if I have questions later?
Global Consulting：info@weissnxear.com China Consulting：info@weissnxear.com.cn; Phone: +86 (0857) 870-8768.
Can it be sold online and offline?
Yes, whether you want to sell online or in a physical store, we support that, and we have encouragement and support for physical storefronts.